What is chain of market explain its positive and negative effect
Answers
Explanation:
It isn't only the fdi in retail, but organized retail itself that is harming India in more than one ways. In fact, extreme capitalism is another form of communism, where money is conglomerated in hands of a few owners and all others are workers or servicemen. True capitalism lies in allowing small ownership. What we are heading towards is a sham capitalism.
First of all, organised retail brings about monopoly. There will be just 4-5 retail giants who would be having the greatest hold over the market. The result may not be that the consumers get the best product and the best price. Competitive companies are relying more and more on cooperative working than competitive working ..remember the game theory... What we get as a result of organized retail sector is compromised quality and compromised price. It doesn't necessarily lead to the general economic development or income generation in the nation as most of the profit taken from the end costumer is divided mostly between the producer and the retailer. The worker or the service-man gets a smaller part - we must not forget that in un-organised retail this worker or service man could have been a retailer himself. Organized retail also leads to a monopoly in buying prices whereby the retailer buys the goods at price that he thinks is suitable for him. There is a reduced role of market forces..or in other words the market forces are controlled by the big retailers, which means that it no longer remains free market economy at all. Further, the producer of the good is also not paid the best price or the reasonable price.
Answer:
The marketing supply chain is the chain of suppliers that an organization relies on to produce marketing materials to market their products and services.
Positive effects
- Higher Efficiency Rate.
- Optimal Shipping Options.
- Mitigate Your Risks.
- Stay On Top Of Demand.
- Eliminate Waste.
- Minimize Delays.
- Improve Customer Service.
- Reduce Your Overhead Costs.
Negative effects
- As chain stores deal only in a particular item, they may not attract many customers.
- The head office may find it difficult to exercise control over a number of retail outlets/branches established throughout the city/country.