what is Client Brief
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A design brief is a document for a design project developed by a person or team in consultation with the client/customer. They outline the deliverables and scope of the project including any products or works, timing and budget.
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The Client brief, written by a client, explains the ins and outs of a project to the agency who'll be working on it. ... The aim of a client brief is to convey what business problem they need help with, describe their overall brand persona, and define the end result they expect.
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