Question

What is competitive parity method

Answer 1

Answer:

competitive-parity method. competitive-based approach used to determine an advertising budget wherein an advertiser decides advertising dollars to be spent on the basis of competitors' spending.

Explanation:

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Answer 2

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$\sf\red{↠}$Competitive-based approach used to determine an advertising budget wherein an advertiser decides advertising dollars to be spent on the basis of competitors' spending.