What is consumer advertising????
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Consumer advertising is messages paid for by companies and delivered through mass media. The objective is to inform or persuade consumers of the merits of your brand and products. Consumers are a large and common target of ads presented through several traditional types of media.
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When an advertising is directed at consumers it is called consumer advertising. Retailers sell only to consumers. Hence they always resort to this kind of advertising. Most of the advertisement on TV,radio,newspapers and magazines are examples of consumer advertising.
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