Question

What is consumer advertising.

Answer 1

When an advertising is directed at consumers it is called consumer advertising. Retailers sell only to consumers. Hence they always resort to this kind of advertising. Most of the advertisement on TV radio newspapers and magazines are examples of consumer advertising.

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Answer 2

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Consumer-generated advertising is advertising on consumer generated media. This term is generally used to refer to sponsored content on blogs, wikis, forums, social networking web sites and individual web sites. This sponsored content is also known as sponsored posts, paid posts or sponsored reviews.

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