Question

What is consumer research steps in consumer research?

Answer 1

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The major steps (6) in the consumer research process include

• Defining the objectives of the research

• Collecting and evaluating secondary data

• Designing a primary research study

• Collecting primary data

• Analyzing the data

• Preparing a report on the findings

Answer 2

The consumer research steps in consumer research are

1⃣ Defining the objectives of the research .

2⃣ Collecting and evaluating secondary I.

3⃣ designing a primary research study .

4⃣ collecting primary and secondary data