Question

What is content analysis in qualitative research?

Answer 1

MAXQDA is a professional software for qualitative, quantitative and mixed methods data analysis for Windows and Mac, which is used by thousands of people worldwide. Released in 1989, it has a long history of providing researchers with powerful, innovative and easy to use analytical tools that help make research projects successful. Analyze interviews, reports, tables, online surveys, focus groups, videos, audio files, literature, images and more.

You can easily organize and categorize any kind of unstructured data, search and retrieve information, test theories and create impressive illustrations and reports. MAXQDA has transcription tools onboard as well as multimedia functions to directly analyze all kinds of media files. Outstanding mixed methods features allow you to combine standardized quantitative data with qualitative information.

Answer 2

Answer:

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• Content analysis is a research technique used to make replicable and valid inferences by interpreting and coding textual material. By systematically evaluating texts (e.g., documents, oral communication, and graphics), qualitative data can be converted into quantitative data.