What is conversion optimization?
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Conversion rate optimization is the process of increasing the percentage of users or website visitors to take a desired action.
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Explanation:
Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors to take a desired action (such as buying a product or leaving contact details).
A seller wants to optimize the conversion rate from "saw the advertisement" to "clicked the advertisement", as well as the conversion rate from "clicked the advertisement" to "bought the product".
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