What is corporate entrepreneurship? State the role of corporate entrepreneurship in indian industry?
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Corporate entrepreneurship refers to entrepreneurial activities, such as innovation, venturing, and strategic renewal, within existing firms .
The idea behind corporate entrepreneurship goes back to the mid-1970s.
BENEFITS OF CORPORATE ENTREPRENEURSHIP. CE can make a significant difference to a company's ability to compete. It can be used to improve competitive positioning and transform corporations, their markets, and industries when opportunities for value-creating innovations are developed and exploited
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