Question

what is corporate strategy​

Answer 1

Corporate strategy is hierarchically the highest strategic plan of the organization, which defines the corporate goals and ways of their achieving within strategic management. A vision and mission are parts of the strategy. When developing the strategy, numerous analytical techniques are used (see PESTLE, SWOT, VRIO).

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Answer 2

In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization operates