Question

What is Covert advertisement? ​

Answer 1

Covert advertising' is a term used to describe marketing programs where 'advertisers' fail to publicly declare or acknowledge their investment at the point of presentation. There are many examples of advertising where such transparency doesn't exist.

Answer 2

refers to advertising that is hidden behind other media eg clothes worn by actors in a movie. it is an indirect form of advertising.the vcomsumer takes time to notice the item advertised but in the end he or she will notice the item.covert advertising creates better impact with regards to communication and sales.