What is cultural hegemony ? How media can be used in establishing and maintaining such hegemony ?
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When the culturally diverse society dominates the ruling class who manipulate the culture of that society is referred to as cultural hegemony. The media hegemony means the dominance of certain culture and the role played by them in shaping and reflecting its values in the social environment.
Explanation:
- When a group of a certain ruling class have a direct influence and authority over the citizens of a country.
- They then to shape and direct their ideologies on the people of the country which can have a positive or negative influence on the people of the nation.
- Media hegemony play an important role as a reflector of the culture, values and ideology of society.
To know more about Media hegemony
What is hegemony? Explain various types of hegemony
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