Question

What is customer perception and why is it important?

Answer 1

The formal definition of customer perception is, “A marketing concept that encompasses a customer's impression, awareness and/or consciousness about a company or its offerings.” To put it simply, customer perception is what your customers and potential customers think of your organization.

Answer 2

Explanation:

➡️ The Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others.