Question

what is customer value
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Answer 1

Answer:

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Explanation:

In marketing, a customer value proposition consists of the sum total of benefits which a vendor promises a customer will receive in return for the customer's associated payment. Customer Value Management was started by Ray Kordupleski in the 1980s and discussed in his book, Mastering Customer Value Management.

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Answer 2

Customer value is the perception of what a product or service is worth to a customer versus the possible alternatives. Worth means whether the customer feels that he or she received benefits and services over what was paid. That can be broken down to a simple equation: Customer Value = Benefits – Cost (CV=B-C)