Question

What is customer value?.......

Answer 1

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◆On the part of the marketers, the effort involves creation of a ‘market offering.

◆Market offering refers to a complete offer for a product or service, having given features like size, quality, taste, etc; at a certain price; available at a given outlet or location and so on.

Answer 2

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➡️Customer Value is the perception of what a product or service is worth to a Customer versus the possible alternatives.

Worth means whether the Customer feels s/he or he got benefits and services over what s/he paid.

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