Question

what is dagmar approach​

Answer 1

Answer:

DAGMAR is a marketing expression that stands for 'Defining Advertising Goals for Measured Advertising Results'. It is a marketing tool to compute the results of an advertising campaign. DAGMAR attempts to guide constumers through ACCA model. According to this approach, each purchase encounters four steps i.e. :-

Awareness, Comprehension, Conviction and Action.

DAGMAR method is an established technique of creating effective advertising.

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