What is difference between survey research and observation research
Answers
Answered by
2
Survey research
- It is a field study, as it is always conducted in a natural setting.
- It solicits responses directly from the respondents or people known to have knowledge about the problem under study.
- Generally, it gathers information from a large population.
- A survey covers a definite geographical area
- It has a time frame.
- It can be an extensive survey involving a wider sample or it can be an intensive study covering few samples but is an in-depth and detailed study.
- Survey research is best adapted for obtaining personal, socio-economic facts, beliefs, attitudes, opinions.
Observation research
- It is not only seeing & viewing but also hearing and perceiving as well.
- It is both a physical and a mental activity. The observing eye catches many things which are sighted, but attention is also focused on data that are relevant to the problem under study.
- It captures the natural social context in which the person’s behaviour occurs.
- Observation is selective: The investigator does not observe every thing but selects the range of things to be observed depending upon the nature, scope and objectives of the study.
- Observation is not casual but with a purpose. It is made for the purpose of noting things relevant to the study.
- The investigator first of all observes the phenomenon and then gathers and accumulates data.
Similar questions