What is Diffusion (Adoption) of Innovations?
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Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. ... Within the rate of adoption, there is a point at which an innovation reaches critical mass. The categories of adopters are innovators, early adopters, early majority, late majority, and laggards.
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Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. ... Within the rate of adoption, there is a point at which an innovation reaches critical mass. The categories of adopters are innovators, early adopters, early majority, late majority, and laggards.
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