What is diffusion of innovation process in consumer behaviour?
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Diffusion of Innovation in Consumer Behaviour. Diffusion isprocess by which a new product is accepted and spreads through a market. It is group phenomenon, in which first an idea is perceived, then it spreads throughout the market, and then individuals and groups adopt the product.
hope this will help you✌
Diffusion of Innovation in Consumer Behaviour. Diffusion isprocess by which a new product is accepted and spreads through a market. It is group phenomenon, in which first an idea is perceived, then it spreads throughout the market, and then individuals and groups adopt the product.
hope this will help you✌
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