what is digital footprint?
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Data is one of the biggest topics in the modern world. It's powering businesses, it's being used to target you with advertising and it's letting other people know all about you.
Data is information, a name, a number, an insight into what you like and you virtually create it everytime you go online. When you log in to a social media site and start connecting with other users, you are creating data. When you click on an item you want to buy, you are creating data, even when you are randomly searching the world-wide-web, you're creating data. All this together creates a digital trail. This is your digital footprint.
It's no exaggeration when people say they can find out about you from the internet because most people spend a significant amount of time online and we use multiple online services for socialising, job hunting or admin. You can find out about someone's work history via LinkedIn, you can see their holiday snaps on Instagram, even their political opinions on Twitter. These are just some of the examples of how we intentionally leave digital trails.
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Top 10 social media slip ups
But, what many of us don't realise, is we leave data online without realising. Liking a pretty picture, retweeting someone's joke, posting angry comments, these are actions that stay online and could potentially be used against you.
Other aspects of our digital footprints can be found on governmental databases (did you register to vote online?) and has probably been collected by your own ISP at some point too, whether that data will be used for a specific purpose or not.
While this kind of data is normally gathered to build a profile of a user that can then be used to target advertising for goods and services, criminals can also get hold of this information that reveals aspects of your personal life and use it to steal from or blackmail you.
There are ways and means that people can use to cut down on this very real risk, but before you try to cover up your digital footprint, you need to understand the extent of it. There are two kinds of digital footprint: 'passive' and 'active'.
Data is information, a name, a number, an insight into what you like and you virtually create it everytime you go online. When you log in to a social media site and start connecting with other users, you are creating data. When you click on an item you want to buy, you are creating data, even when you are randomly searching the world-wide-web, you're creating data. All this together creates a digital trail. This is your digital footprint.
It's no exaggeration when people say they can find out about you from the internet because most people spend a significant amount of time online and we use multiple online services for socialising, job hunting or admin. You can find out about someone's work history via LinkedIn, you can see their holiday snaps on Instagram, even their political opinions on Twitter. These are just some of the examples of how we intentionally leave digital trails.
See related:
What is a VPN?
Top 10 social media slip ups
But, what many of us don't realise, is we leave data online without realising. Liking a pretty picture, retweeting someone's joke, posting angry comments, these are actions that stay online and could potentially be used against you.
Other aspects of our digital footprints can be found on governmental databases (did you register to vote online?) and has probably been collected by your own ISP at some point too, whether that data will be used for a specific purpose or not.
While this kind of data is normally gathered to build a profile of a user that can then be used to target advertising for goods and services, criminals can also get hold of this information that reveals aspects of your personal life and use it to steal from or blackmail you.
There are ways and means that people can use to cut down on this very real risk, but before you try to cover up your digital footprint, you need to understand the extent of it. There are two kinds of digital footprint: 'passive' and 'active'.
brala:
so bigger
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inety percent of the worlds digital information had been created in the last two years, according to IBM. This includes all data, from sensors collecting climate information, to your social media use. In 2020 it’s estimated there will be more than 5,200 gigabytes of data for every person on earth – now that’s a lot of data.
Who is creating all this data, who is collecting it, and how is it stored? These and many more questions will be answered in this feature article, including how to manage your digital footprint and protect your reputation online.
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