Question

What is digital marketing and its advantages and disadvantages?

Answer 1

Digital marketing provides businesses with the opportunity to communicate with a vast, global audience at a low- usually, free entry cost.
The advantages of Digital Marketing include: It is comparitively inexpensive for the target audience numbers involved.
.Benefits of digital marketing. ... Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales.
· Here are some of the biggest disadvantages when it comes to social media marketing: Real-time customer complaints and feedback. Customer complaints and feedback visible and open for scrutiny from the public. Increased usage of business and personal resources to manage and control your social media campaign.