Question

What is dog , rat , cat , rabbit goodwill ?

Answer 1

(i) Dog-Goodwill: 

Dogs represent a loyal and faithful customer base who are more attached to the persons conducting the business rather than the place of the business. These types of customers follow the person if he has not gone too far. These types of customers are more of a brand loyal type. 

(ii) Cat-Goodwill: 

Cats are normally attached to the home irrespective of the owner of the house. Even if he leaves the house and somebody else comes to occupy it, they keep on visiting the same home. Cats represent those customers who go to the same shop or place of business whoever is the owner of the shop. It provides local goodwill to the business. 

(iii) Rat-Goodwill: 

The other variety of customer has attachment neither to the person nor to the place, which, in other words, is known as fugitive goodwill. The rats are not attached to person or place and are casual in their behaviour. 

(iv) Rabbit-Goodwill 

Rabbits are more concerned about the nearness of the place as it would be troublesome to go somewhere far away.

Answer 2

Answer:

the value of rat goodwill is