Question

What is downward communication explain the objectives advantages and obstacles?

Answer 1

Downward communication is the flow of information and messages from a higher level inside an organization to a lower one. Effective downward communication is crucial to an organization's success

Answer 2

In the process of downward communication, messages of thetop executive reach to the lower levels moving through the chain of hierarchy. Downward communication can be of written or oral. Written forms of downward communication aremanuals, handbook, notices, electronic news displays etc. whereas, face-to-face conversation, telephonic conversations, speeches, meetings etc. are the oral mediaof downward communication.