What is downward communication? what are the barriers of downward communication?
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Downward Communication: This kind of communication occurs between the high profile people and the poor peoples.
One of the most significant barriers to downward communication is the structure of any organization.
If organizational structure is highly technical, then it becomes impossible for the people in the lower management to communicate their messages to the upward communication to depict whether the signal from the upper management has been delivered correctly or not.
It also includes the perceptual differences, distortions in messages and manipulation in the information by middle managers.
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