Question

What is e marketing and advantages and disadvantages?

Answer 1

Following are some of the advantages of e-Marketing:

Extremely low risk

Reduction in costs through automation and use of electronic media

Faster response to both marketers and the end user

Increased ability to measure and collect data

Opens the possibility to a market of one through personalisation

Increased interactivity

Increased exposure of products and services

Boundless universal accessibility.

Following are some disadvantages of e-Marketing:

Dependability on technology

Security, privacy issues

Maintenance costs due to a constantly evolving environment

Higher transparency of pricing and increased price competition

Worldwide competition through globalisation