What is e marketing and advantages and disadvantages?
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Following are some of the advantages of e-Marketing:
Extremely low risk
Reduction in costs through automation and use of electronic media
Faster response to both marketers and the end user
Increased ability to measure and collect data
Opens the possibility to a market of one through personalisation
Increased interactivity
Increased exposure of products and services
Boundless universal accessibility.
Following are some disadvantages of e-Marketing:
Dependability on technology
Security, privacy issues
Maintenance costs due to a constantly evolving environment
Higher transparency of pricing and increased price competition
Worldwide competition through globalisation
Extremely low risk
Reduction in costs through automation and use of electronic media
Faster response to both marketers and the end user
Increased ability to measure and collect data
Opens the possibility to a market of one through personalisation
Increased interactivity
Increased exposure of products and services
Boundless universal accessibility.
Following are some disadvantages of e-Marketing:
Dependability on technology
Security, privacy issues
Maintenance costs due to a constantly evolving environment
Higher transparency of pricing and increased price competition
Worldwide competition through globalisation
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