Question

what is E-rural marketing?and also explain the significance of it

Answer 1

Introduction-

In recent years, rural markets have acquired significance, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities

Rural areas are evolving into strategic market for companies which include not only domestic but MNCs too. There is great potential that lies in rural market. More and more stress is therefore being given on marketing products. It is very interesting to notice that the rural markets are at par with the urban markets. The credit for this scenario goes to the marketing policies.

ITC e-Choupal is the greatest example of information technology in rural marketing. Launched in June 2000, 'e-Choupal', has already become the largest initiative in all internet-based interventions in rural India. ITC followed a different media/communication strategy which is more elaborate and extensive in rural marketing so far, which benefits both the farmers and the organization. The strategy use the Information Technology and bridge the information and service gap in rural India which gives an edge to market its products like seeds, fertilizers and pesticides and other products like consumer goods etc.

They use the e-Choupal to order seed, fertilizer, and other products such as consumer good from ITC or its partners, at prices lower than those available from village traders. In this Paper we discuss about the role of IT in rural market, e-Chou pal, different strategy, vision and planning behind the e-Chou pal.

Significance

In recent years, rural markets have acquired significance in countries like China and India, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities. On account of the green revolution in India, the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context, a special marketing strategy, namely, rural marketing has taken shape.

Sometimes, rural marketing is confused with agricultural marketing – the later denotes marketing of produce of the rural areas to the urban consumers or industrial consumers, whereas rural marketing involves delivering manufactured or processed inputs or services to rural producers or consumers. Also, when we consider the scenario of India and China, there is a picture that comes out, huge market for the developed products as well as the labor support. This has led to the change in the mindset of the marketers to move to these parts of the world.

Also rural market is getting an importance because of the saturation of the urban market. As due to the competition in the urban market, the market is more or so saturated as most of the capacity of the purchasers have been targeted by the marketers. So the marketers are looking for extending their product categories to an unexplored market i.e. the rural market. This has also led to the CSR activities being done by the corporate to help the poor people attain some wealth to spend on their product categories.

Here we can think of HLL (now, HUL) initiatives in the rural India. One of such project is the Project Shakti, which is not only helping their company attain some revenue but also helping the poor women of the village to attain some money which is surely going to increase their purchasing power. Also this will increase their brand loyalty as well as recognition in that area. Similarly we can think of the ITC E-Chou pal, which is helping the poor farmers get all the information about the weather as well as the market price of the food grains they are producing.

In other view these activities are also helping the companies increase their brand value. So as it is given above the significance of the rural market has increased due to the saturation of the urban market as well as in such conditions the company which will lead the way will be benefited as shown by the success of HUL and ITC initiatives.

Answer 2

E-rural marketing and also explain the significance of it.

Explanation:

• The rural marketing refers to the activity that relates to the activities undertaken by the market for the encourage the pole that live in rural areas to covert the purchasing power into more effective demand of the good and the services and that in an electronic format wit the intentions to improve the standards of living.

• like any form of marketing like the email, direct marketing and then advertising and the public relations. it has various advantages including the better investment, reducing the marketing campaign costs and also helps to target the customers and use of the technological aspects of the content of the video, article and the email. It also includes various aspects of the marketing mix.

Know more about the rural marketing and explain its significance.

• https://brainly.in/question/7132316 answered by Shaina8461.