What is emerging trading in indian retail industry?
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Shopper-marketers are attempting to influence brand choices that would enhance sales, as well as lead to the opening of new branches and outlets pan-India. The International trends and buying behavior is being replicated in the Indian scenario. An attempt has been made to see the movement of the Indian consumer from purchasing from a KIRANA (Grocery) merchant to an outlet located in a swanky mall. Purpose: Purpose of this paper is to explain current scenario of Indian retail sector and identify the role of retail management.
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Explanation:
At present, foreign direct investment (FDI) in pure retailing is not permitted under Indian law. Government of India has allowed FDI in retail of specific brand of products. As India is one of the developing countries, so FDI must be promoted but must be kept under control as it can affect the economy of the country.
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