what is encoder and decoder in communication?
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In communication the person who sends the msg is known as encoder and the person who receives. the msg is known as decoder.
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The Encoding/decoding model of communication was first developed by cultural studies scholar Stuart Hall in 1973. Titled 'Encoding and Decoding in the Television Discourse', Hall's essay offers a theoretical approach of how media messages are produced, disseminated, and interpreted.
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