Sociology, asked by Brajnishsingh6976, 1 year ago

What is encoding and decoding in communication process?

Answers

Answered by Anonymous
22
hi this your answer

encoding of a message is the production of the message. It is a system of coded meanings, and in order to create that, the sender needs to understand how the world is comprehensible to the members of the audience. The decoding of a message is how an audience member is able to understanding and interpret the message.
Answered by BrainlyBAKA
15

The Encoding/decoding model of communication was first developed by cultural studies scholar Stuart Hall in 1973. Titled 'Encoding and Decoding in the Television Discourse', Hall's essay offers a theoretical approach of how media messages are produced, disseminated, and interpreted.

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