what is entrepreneurial concept of positioning
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Definition: How you differentiate your product or service from that of your competitors and then determine which market niche to fill. Positioning helps establish your product's or service's identity within the eyes of the purchaser.
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How you differentiate your product or service from that of your competitors and then determine which market niche to fill. Positioning helps establish your product's or service's identity within the eyes of the purchaser.
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