Question

what is enviroment scanning

Answer 1

Environmental scanning is a process that systematically surveys and interprets relevant data to identify external opportunities and threats. An organization gathers information about the external world, its competitors and itself. ... The next step is to conduct an internal scan of the organization.
These factors indirectly affect the organization but cannot be controlled by it. One approach could be the PEST analysis. PEST stands for political, economic, social and technological. Two more factors, the environmental and legal factor, are defined within the PESTEL analysis (or PESTLE analysis).

Answer 2

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It  is a process that systematically surveys and interprets relevant data to identify external opportunities and threats.


✨Environmental scanning refers to possession and utilization of information about occasions, patterns, trends etc.


✨The basic purposeof environmental scanning is to help management determine the future direction of the organization.

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