Question

What Is Ethnographic Research

Answer 1

Answer:

Ethnographic research is a qualitative method where researchers observe and/or interact with a study's participants in their real-life environment. Ethnography was popularised by anthropology, but is used across a wide range of social sciences.

Answer 2

Answer:

Ethnographic research is a qualitative method where researchers observe and/or interact with a study's participants in their real-life environment.

Explanation:

Here are a few examples of ethnographic research in action:

• Social Media Analytics. Social media is used by 2.3 billion people and any one Internet user has on average 5.54 social media accounts.
• Eye Tracking.
• Scrapbooks.
• Discovery Forums.
• Online Diaries.

How to Do Ethnography Research

1. Identify Research Question. Determine what problem you are seeking to better understand.
2. Determine Location(s) for Research.
3. Formulate Presentation Method.
4. Acquire Permissions and Access.
5. Observe and Participate.
6. Interview.
7. Collect Archival Data.
8. Code and Analyze Data.

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