What Is Ethnographic Research
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Answer:
Ethnographic research is a qualitative method where researchers observe and/or interact with a study's participants in their real-life environment. Ethnography was popularised by anthropology, but is used across a wide range of social sciences.
Answered by
0
Answer:
Ethnographic research is a qualitative method where researchers observe and/or interact with a study's participants in their real-life environment.
Explanation:
Here are a few examples of ethnographic research in action:
- Social Media Analytics. Social media is used by 2.3 billion people and any one Internet user has on average 5.54 social media accounts.
- Eye Tracking.
- Scrapbooks.
- Discovery Forums.
- Online Diaries.
How to Do Ethnography Research
- Identify Research Question. Determine what problem you are seeking to better understand.
- Determine Location(s) for Research.
- Formulate Presentation Method.
- Acquire Permissions and Access.
- Observe and Participate.
- Interview.
- Collect Archival Data.
- Code and Analyze Data.
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