what is franchising? discuss its advantages and disadvantages to the franchiser.
Answers
Answer:
Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee.
Explanation:
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Answer:
franchising is based on marketing concepts which can be adopted by an organisation as a strategy for business
Explanation:
advantages :★ franchise have higher rate of success than start up business
★ you may find it easier to secure finance for a franchise
★ you don't necessarily need business experience to run franchise.
disadvantages:★ higher intial investment
★ limited creativity
★ decreased profits