WHAT IS GLOBALISATION
is the photo three decade
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locations around the world who
would be cheap for their produ
For investment by si
connes has been the
tre
by MNC. For instance
andcturing plant and
dan market
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Many companies have become disillusioned with sales in the international marketplace as old markets become saturated and new ones must be found. How can they customize products for the demands of new markets? Which items will consumers want? With wily international competitors breathing down their necks, many organizations think that the game just isn’t worth the effort.
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