what is goodwill plz elaborate it
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Goodwill in accounting is an intangible asset that arises when a buyer acquires an existing business.
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Goodwill is usually associated with a business acqluisition when one company purchased by another, it is common for the buyer to more then the market value of the target buisness's identifiable assets and liabilities. The amount paid increased of the market value is known as goodwill .
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