What is growth stage????
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Growth Stage is the second stage in product life cycle (PLC). In the growth stage, the products growth, sales, revenue and profits are on the rise. In the growth stage, the company’s emphasis is not only on recovering the costs incurred in the introduction phase but also on generating profits.
The growth stage comes after the introduction stage of the product life cycle (PLC) where the emphasis is on developing the product and the company incurs cost on it. Growth stage is followed by the maturity stage and then the decline stage.
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This stage is characterised by increased competition larger sales and price falls. In this stage sales grow rapidly. As sales are low and prmotion expenses are high profits are usually absent.
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