Question

what is horizontal integration, forward vertical integration, backward vertical integration?
answer in simplest form

Answer 1

Hello !

Horizontal integration :

Horizontal integration is the acquisition of a business operating at the same level of the value chain in the same industry. This is in contrast to vertical integration, where firms expand into upstream or downstream activities, which are at different stages of production.

Forward integration:

Forward integration is a business strategy that involves a form of vertical integration whereby business activities are expanded to include control of the direct distribution or supply of a company's products. This type of vertical integration is conducted by a company advancing along the supply chain.

Backward vertical integration:

Backward integration is a form of vertical integration in which a company expands its role to fulfill tasks formerly completed by businesses up the supply chain.

Hope It Helps u :)

Answer 2

hiii buddy

here is your answer

• its a kind of business development