what is Hotel marketing
Answers
it is a part of earning money by selling food etc
For marketers operating in the hospitality industry, there are a wide range of hotel marketing strategies to turn to. In this article, you will learn more about some of the most important hotel marketing trends.
What is Hotel Marketing?
Hotel marketing is an umbrella term, which refers to the various marketing strategies and techniques that hotels use, in order to promote their business and make a positive impression on customers. Essentially, it is about making a hotel as appealing as possible, in order to attract as many guests as possible.
In the digital age, hotel marketing occurs online, as well as in-person, and hotel brands need to maximise their presence through website traffic, social media, email and a variety of other channels.
Why is Hotel Marketing Important?
Within the hotel and hospitality industry, competition is one of the single biggest challenges for individual hotels to contend with. Hotel marketing is essential, as it is the way hotels are able to promote their property, highlight its unique features, ensure it stands out from rivals, and establish the benefits of staying there.
Ultimately, keeping up with the latest hotel marketing trends and engaging customers through marketing can help hotel owners to maximise the number of bookings they generate, and the revenue they bring in.
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