. What is image building? What media can be used for building an organization’s public image? Explain with examples.
Answers
Answer:
improving the brand image or public image of something or someone by good public relations, advertising, etc. Those who seek to bolster their popularity by image-building and the frenetic pursuit of 'public relations' must not neglect the solid ground on which their position depends.
The exercise of image building starts with evaluating the status, understanding the current perception for the brand in general and publics specific. It's followed by deciding the image to be build or need of alteration and activities involved to do so
Image-building is a long-term process of influencing the surroundings - creating and influencing personal and media image, to the direction that supports the objectives, visual style and overall brand image of a company, product or personality. Positive image supports the sales and marketing effort