Question

What is inbound and outbound marketing in term of Digital Maraketing?

Answer 1

Hey !

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✮ Inbound marketing ✮

☆ Inbound marketing : - it is a relatively new marketing concept where marketers attempt to “pull” in potential customers with interesting content.

☆ it is Also called content marketing, inbound marketing involves creating blog posts, social media, infographics, white papers, email newsletters, and other content that people actually want to read.

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✮ outbound marketing ✮


Outbound marketing : - it is a

""what used to just be known as “marketing.”""

It’s interruptive and it pushes itself at an audience, whether the audience wants it or not.

TV and radio ads, telemarketing, banner and display ads, billboards, newspaper and magazine ads, cold calling, pop-ups and pop-unders, and contextual ads are all examples of outbound marketing