What is influence??
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Social influence comprises the ways in which individuals change their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing
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As a verb, influence typically means "to affect or change someone or something in an indirect but usually important way." Something or someone that influences a person or thing, then, has an influence on that person or thing.
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