Question

What is institutional advertising? What is its purpose​

Answer 1

Answer:

Institutional advertising is advertising done to promote an industry or institution rather than a product or service. It is designed to inform the public about changes within or reinforce the importance of industries and organizations that are in crisis. The primary purpose is to restore trust and shape public opinion.

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Answer 2

ANSWER:-

DEFINITION OF INSTITUTIONAL ADVERTISING:-

Institutional advertising is advertising done to promote an industry or institution rather than a product or service. It is designed to inform the public about changes within or reinforce the importance of industries and organizations that are in crisis.

PURPOSE OF INSTITUTIONAL ADVERTISING:-

1}The primary purpose is to restore trust and shape public opinion.The ultimate objective is to make people more willing to think positively about the organization.

2}The ultimate objective is to make people more willing to think positively about the organization.

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