What is intensive expansion? Explain with help of an example.
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Intensive expansion refers to the increase of sales of its existing product by enlarging the existing markets by an enterprise. Question 8. How can a firm encourage the non-users of the product to use the product
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Intensive growth is when a firm grows by expanding its product line or its market reach. For example, if a firm introduces a new product, enters a new market , or further developes it's own competency , than the firm is undergoing intensive growth.
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