what is international market segmentation?what are the bases of international market segmentation?
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International Market Segmentation
The countries of the world can be grouped by using a variety of criteria.
Bases are for Grouping Different Countries.
A business firm may group the world countries on the basis of its per capita GNP or geographical characteristics.
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International Market segregation
International market segmentation refers to the process of dividing its total international market into one or more parts (segments or sub-markets) each of which tends to be homogeneous in all significant aspects.
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