what is it that the author takes as self evident
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The reader must know exactly what our book is about, or she won't buy it. The product must be self-evident. This means your message must be crystal clear. Either the message is in your title or your premise, but we've got to understand what the book is about withing a few seconds of contact.
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The reader must know exactly what our book is about, or she won't buy it. The product must be self-evident. This means your message must be crystal clear. Either the message is in your title or your premise, but we've got to understand what the book is about withing a few seconds of contact.
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