What is key to success according to the modern concept of marketing
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When a business uses modern marketing concepts, the must understand that they are measuring success based on the ability to find out what future consumers want/need then offering services that satisfy those wants/needs.
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Societal marketing concept: – this concept means that company should not only work for the consumer but also for the society. So the company should make balance between company's profits, consumer wants and society welfare.
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