/ What is Landing Page ?
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A landing page is any web page that a consumer can land on, but in the marketing realm, it's usually a standalone page, distinct from your homepage or any other page, that serves a single and focused purpose. A landing page is a fóllow up to any promises that you've made in your content.
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A landing page is a page on your site that is designed to convert visitors into leads. It is different from other pages on your website in that it follows both of these criteria: It has a form that allows you to capture a visitor's information in exchange for a desired offer.
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