What is license and franchising?
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Answered by
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license
a permit or authoity to own or use something...
Franchising
arrangement where one party gives another party to use it's trademark or trade-name...
hope it helps u enough dear ...
a permit or authoity to own or use something...
Franchising
arrangement where one party gives another party to use it's trademark or trade-name...
hope it helps u enough dear ...
UrvashiGaur:
plz mark as brainliest...
Answered by
1
licensing and franchising. One of the key issues, is how ownership, control and use of the brand can be spread between different businesses. The FT article, Virgin group: Brand it like Branson, is a fascinating look at some of the hurdles faced by Richard Branson, and provides some revealing information.
For example, the group makes about £120m a year from licensing its brand to other companies. Some of those companies are publically concerned about the fact that damage to the brand as a whole, could impact their business, and that they have little power to prevent it. Virgin America, in its IPO prospectus, explains that:
“The ‘Virgin’ brand is not under our control, and negative publicity related to the Virgin brand name could materially adversely affect our business
For example, the group makes about £120m a year from licensing its brand to other companies. Some of those companies are publically concerned about the fact that damage to the brand as a whole, could impact their business, and that they have little power to prevent it. Virgin America, in its IPO prospectus, explains that:
“The ‘Virgin’ brand is not under our control, and negative publicity related to the Virgin brand name could materially adversely affect our business
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