Business Studies, asked by Shalinikoranga25, 1 year ago

What is license and franchising?

Answers

Answered by UrvashiGaur
1
license
a permit or authoity to own or use something...

Franchising
arrangement where one party gives another party to use it's trademark or trade-name...


hope it helps u enough dear ...

UrvashiGaur: plz mark as brainliest...
Answered by Riyaz786
1
licensing and franchising.  One of the key issues, is how ownership, control and use of the brand can be spread between different businesses.  The FT article, Virgin group: Brand it like Branson, is a fascinating look at some of the hurdles faced by Richard Branson, and provides some revealing information.

For example, the group makes about £120m a year from licensing its brand to other companies.  Some of those companies are publically concerned about the fact that damage to the brand as a whole, could impact their business, and that they have little power to prevent it.  Virgin America, in its IPO prospectus, explains that:

“The ‘Virgin’ brand is not under our control, and negative publicity related to the Virgin brand name could materially adversely affect our business

Similar questions