Question

What is licensing? What are the advantages of Licensing?

Answer 1

The advantages of a licensing arrangement include: quick, easy entry into foreign markets, allowing a company to “jump” border and tariff barriers. lower capital requirements. potential for large return on investment (ROI), which can be realised fairly quickly

Answer 2

Licensing can be defined as follows:

Meaning: Licensing is an agreement where the owner of the product known as licensor allows the other party known as licensee to enjoy the benefits out of the product in exchange of agreed amount of royalty. Licensor can impart various rights to the licensee which may include sale of the licensed items, use of trademarks, or particular benefit from the use of brand name.

Advantages of the licensing are as follows:

• Explores new business opportunities

• Reduction in the risks for both licensor and licensee

• Helps to grab foreign market position easily

• Generation of self employment opportunities

• Facilitates development of unique marketing approach

Learn more about Licensing:

Question: What is license and franchising?

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Question: Explain the main features of the Industrial Licensing Policy 1991

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