What is life-cycle marketing? Explain its characteristics?
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Lifecycle marketing is the process of providing your audience the kinds communications and experiences they need, want, or like as they move from prospects to customers then, ideally, to advocates. ... Generally, a lifecycle marketing plan is a three-phase framework, Attract, Sell, and Wow.
The PLC describes the four key stages that a product is likely to experience between its launch and its disappearance from the market. The characteristics of the product life cycle stages are discussed below
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- solution : silkworm and caterpillars and cocoon
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